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When digital marketing campaigns actually work
What do you get for your digital-marketing dollars?Figuring how much revenue or brand value companies are generating from their investments in digital...
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6 ways to be happier at work
This is no time to wallow in negativity. New brain science reveals why staying positive is your best defense against career stagnation.By Anne FisherW...
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Did the recession actually end?
The National Bureau of Economic Research is known to be slow at declaring the starts and stops of a recession, but it looks as if it might have been r...
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5 ways to cut work stress
Feeling overworked and overwhelmed? These simple strategies can help you reduce the strain - and they don't cost a thing.By Anne FisherDear Annie: I f...
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Pay for the marketing that works
Tough times force an online retailer to reshape his marketing plan.By James Bullock, as told to Malika Zouhali-Worrall(Fortune Small Business) -- In M...
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Nissan's new marketing Leaf
Nissan Motor's new electric car, the Leaf, has a much more critical -- and less obvious -- mission than to enhance the cause of gasoline-free driving....
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Out of work 6 months. Now what?
If you've been unemployed for half a year in this market, should you just take any job you're offered? Rewrite your resume? Enjoy the break?By Anne Fi...
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When a staffer switches genders
Coping with major changes can flummox a workplace, but you can protect your bottom line and your employees by promoting tolerance and respect.By Malik...
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What works on TV won’t work online forever
By Keith RichmanIt has become fashionable to claim that it is impossible to profitably produce original video content for the web. After all, many hig...
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How to get what you want at work
Dear Annie: I am in kind of an awkward situation. I was out of work for about eight months, after having been laid off by a large commercial bank. I w...
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